![]() ![]() While the biggest change in the new guidelines is the addition of the rules around clones, Apple also revised other areas of the policy. While these are well-known apps, Apple will have to closely inspect different apps with similar names to avoid incorrect removals. And app reviewers can mistake one game for a clone of another. For instance, AppLovin acquired an older mobile game named Wordle! last year that had no relation to Wordle which is now owned by The New York Times. But there are still questions as to how Apple will apply these rules. The new rule change focuses on apps copying the looks and nomenclature of other apps. At that time, there were questions about how the company would handle apps made by a company for small business clients, which attracted the attention of Congress. In 2017, the company added a clause preventing apps from being submitted by “app generation services” on behalf of clients. ![]() The company always had rules against copying other developers’ work, however. In previous years, games like Wordle, Unpacking, Flappy Bird and Threes amid clone wars. “In addition to risking an intellectual property infringement claim, it makes the App Store harder to navigate and just isn’t fair to your fellow developers,” the rules state.Īpple’s change comes after many ChatGPT clones flooded the App Store (and Play Store) earlier this year. Don’t simply copy the latest popular app on the App Store, or make some minor changes to another app’s name or UI and pass it off as your own,” the new section in the guidelines reads. We know you have them, so make yours come to life. The updated guidelines mention that developers shouldn’t copy the app’s code or user interface, or have a similar name to another popular app. “Submitting apps which impersonate other apps or services is considered a violation of the Developer Code of Conduct and may result in removal from the Apple Developer Program.” In a blog post, the company said impersonating an app is now considered a violation of the App Store’s rules: On the sidelines of the ongoing Worldwide Developers Conference ( WWDC), Apple has updated its App Store Review Guidelines to crack down on app clones and copycats. ![]()
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